There is a lot of focus and even some concern that the wine industry isn’t reaching younger drinkers. What can the industry do to appeal to younger audiences? Are younger generations preferring beer, hard seltzers, mixed cocktails, and RTDs more than wine? Bringing them back entails both dumbing down wine messaging, and being more intelligent in what your saying.
The federal government is beginning to examine anti-competitive practices in industries within the U.S., and the wine industry is included. The threat to small, mid-size, and family-owned wineries is real and growing, and will have a negative effect on competition if the pace of consolidation is left unchallenged and unregulated.
Recently the topic of wine pricing keeps popping up as a media topic, with some writers all waxing on how wine is priced arbitrarily and without any connection to quality. This post explores their arguments and describes what value is.