The Roads Ahead

As clocks tick down to close the Gregorian calendar’s second millennium since the birth of Christ (debate on the true end aside), the wine industry has undergone profound changes in the last forty years, with the last ten the most dramatic. Prior to the nineties, the changes all had to do with the actual making of the wine. There has been a seismic change in perceptions about marketing, sales and distribution. The wine industry is still hobbled by post-Prohibition, three-tier distribution and regulations, but wine producers are finally embracing alternate and new methods of selling wine: the internet and direct marketing.

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