As clocks tick down to close the Gregorian calendar’s second millennium since the birth of Christ (debate on the true end aside), the wine industry has undergone profound changes in the last forty years, with the last ten the most dramatic. Prior to the nineties, the changes all had to do with the actual making of the wine. There has been a seismic change in perceptions about marketing, sales and distribution. The wine industry is still hobbled by post-Prohibition, three-tier distribution and regulations, but wine producers are finally embracing alternate and new methods of selling wine: the internet and direct marketing.
A Revolution is Needed to Bring More People to Wine – The wine industry is in the midst of good times. Due to the good times the wine industry has again begun to ask a very important question: “How can we get more people to drink wine?” Answer: alternative and innovative wine packaging.