Recently the topic of wine pricing keeps popping up as a media topic, with some writers all waxing on how wine is priced arbitrarily and without any connection to quality. This post explores their arguments and describes what value is.
This past weekend a brilliant, talented, optimistic young man from our small town was killed by a drunk driver. If there is to be any sense out of this young man’s death, it must begin with an examination of our souls of us who work in the alcohol beverage industry, and acknowledge the role our products play in countless injuries and deaths each year. If we are really honest with ourselves, we must admit that we don’t do enough to protect our customers.
Over the years Tincknell & Tincknell have helped hundreds of clients wrestle with product pricing. Surprisingly, most domestic wineries do not know how pricing works in the three-tier sales channel, much less foreign wineries. It is not a simple or linear equation.