Twenty years ago on July 4, 1997, Jennifer and Paul Tincknell founded Tincknell & Tincknell, Wine Sales and Marketing Consultants, in Healdsburg, Sonoma County. Tincknell & Tincknell assist clients with business, marketing, and sales strategies, and provide marketing support, packaging design, and industry advice, including start-up assistance. Over the last two decades, the firm has assisted over 100 clients from around the world.
The times they are a-changing. Back in the late 90’s we wrote a few op-eds about how for wine to reach more customers it had to break out of the glass bottle closed with a cork or stopper. Since then Tincknell & Tincknell has been working with companies to bring wine forth in all sorts of new, alternative, innovative, creative packaging. As noted before here, we helped Black Box – the first fine wine 3-L boxed wine in the U.S.
Boxed wines sales are up 32.4% again in 2008 amidst a tidal wave of bad economic news hasn’t gone unnoticed by wineries that are looking for new ways to market and sell their wines. After all, boxed wines – also known as bag-in-box and wine casks – offer packaging that dispenses affordable, fresh wine for up to six weeks or more, and pouring a glass is as easy as pushing a tap. And this year interesting, tasty boxed wines are cropping up all over the U.S. More and more wineries, big and small, are launching new wines in fun, bold, and creative packaging. A “Boxed Wine Trail” is emerging across the United States.