This past weekend a brilliant, talented, optimistic young man from our small town was killed by a drunk driver. If there is to be any sense out of this young man’s death, it must begin with an examination of our souls of us who work in the alcohol beverage industry, and acknowledge the role our products play in countless injuries and deaths each year. If we are really honest with ourselves, we must admit that we don’t do enough to protect our customers.
Over the years Tincknell & Tincknell have helped hundreds of clients wrestle with product pricing. Surprisingly, most domestic wineries do not know how pricing works in the three-tier sales channel, much less foreign wineries. It is not a simple or linear equation.
Boxed wines sales are up 32.4% again in 2008 amidst a tidal wave of bad economic news hasn’t gone unnoticed by wineries that are looking for new ways to market and sell their wines. After all, boxed wines – also known as bag-in-box and wine casks – offer packaging that dispenses affordable, fresh wine for up to six weeks or more, and pouring a glass is as easy as pushing a tap. And this year interesting, tasty boxed wines are cropping up all over the U.S. More and more wineries, big and small, are launching new wines in fun, bold, and creative packaging. A “Boxed Wine Trail” is emerging across the United States.