by Paul Tincknell, Partner The Great Wine Depression The wine industry is in a depression. Not a downturn, not a…
When the going gets tough the industry circles the wagons and shoots inward Anyone in the wine industry knows that…
There is a lot of focus and even some concern that the wine industry isn’t reaching younger drinkers. What can the industry do to appeal to younger audiences? Are younger generations preferring beer, hard seltzers, mixed cocktails, and RTDs more than wine? Bringing them back entails both dumbing down wine messaging, and being more intelligent in what your saying.