The following is an email I sent as remarks regarding request for public comment on the involvement of the Interagency…
Silicon Valley Bank’s 2024 Direct-to-Consumer Report presentation tried to gild bad news in silver linings. Wine isn’t doomed, but is facing big challenges.
There is a lot of focus and even some concern that the wine industry isn’t reaching younger drinkers. What can the industry do to appeal to younger audiences? Are younger generations preferring beer, hard seltzers, mixed cocktails, and RTDs more than wine? Bringing them back entails both dumbing down wine messaging, and being more intelligent in what your saying.