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Tag: marketing

The Wine Industry is Often Its Own Worst Enemy

The Wine Industry is Often Its Own Worst Enemy

September 24, 2024 Tincknell

When the going gets tough the industry circles the wagons and shoots inward Anyone in the wine industry knows that…

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Posted in: Ferment, News Filed under: marketing, marketing trends, responsible consumption, wine business, wine distribution, wine industry, wine industry practices

It’s Worse Than They Said: SVB 2024 DTC Report

June 25, 2024 Paul Tincknell

Silicon Valley Bank’s 2024 Direct-to-Consumer Report presentation tried to gild bad news in silver linings. Wine isn’t doomed, but is facing big challenges.

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Posted in: Ferment Filed under: marketing, pricing, social media, wine business, wine distribution, wine industry
Rackings

Getting Wine Pricing Right

October 30, 2013 Paul Tincknell

Over the years Tincknell & Tincknell have helped hundreds of clients wrestle with product pricing. Surprisingly, most domestic wineries do not know how pricing works in the three-tier sales channel, much less foreign wineries. It is not a simple or linear equation.

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Posted in: Rackings Filed under: how-to, marketing, pricing, sales, wine industry, wine industry practices

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  • The Wine Industry is Often Its Own Worst Enemy
  • Realistic and Balanced Dietary Guidelines Regarding Alcohol are Needed
  • It’s Worse Than They Said: SVB 2024 DTC Report
  • Let’s Face It: Glass is Terrible for the Environment
  • Marketing Wine: the Next Generation

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“Like all branded products, image is a very important aspect to the sale of wine.”source: Competition in the Global Wine Industry: A U.S. Perspective, College of Business, San Francisco State University
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