Paul Tincknell | Tincknell & Tincknell

Two New Box Wine Projects

August 10, 2004 Paul Tincknell

Tincknell & Tincknell, Inc., Wine Sales and Marketing Consultants, continue to lead the wine industry in the branding, positioning, and development of the super-premium, 3-liter, boxed wine packaging. T&T and Erickson Design of San Francisco, California, teamed together to create the branding, positioning, and packaging design for Brutocao Cellars’, of Mendocino County, California, new Bliss Box. T&T has been the advisory consulting firm for Amicus Cellars of Napa Valley, California, on its roll-out of the X Box, including branding and introduction into their national sales markets.

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Blackburn Fine Wine Cache

August 14, 2003 Paul Tincknell

Tincknell & Tincknell, Wine Sales and Marketing Consultants, of Healdsburg, California, and Bauermeister Design of Sonoma, California, teamed together to create the packaging for a new, upscale, super-premium, three-liter boxed wine, the Blackburn Fine Wine Cache from Sonoma Hill Winery in Graton, California. The metallic gold, embossed design took First Place in the Best Application of Single Face Laminating category in the 11th International Corrugated Packaging Design Competition held by the Associated of Independent Corrugated Converters (AICC).

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10.11.01 – Ecommerce Dead?

November 1, 2001 Paul Tincknell

A reoccurring question this Clarkesian year of 2001 asked by clients and wine industry acquaintances alike has been: “Is ecommerce dead?” The cratering of Wine.com and WineShopper.com, the relatively modest performance of other wine dot-coms to-date, and the collapse of the NASDAQ and business-to-consumer ecommerce ventures throughout 2000 and 2001 certainly give warrant to such a question. However, Tincknell & Tincknell’s answer has staunchly been and is: “NO!”

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