marketing | Tincknell & Tincknell

It’s 2026. Now What?!?

Paul Tincknell — Fri, 27 Mar 2026 23:23:15 +0000

The analysts and pundits have delivered their annual “Sermons on the Industry,” and many now (very tentatively) prognosticate that an…

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The Ensh*ttification of the Wine Industry

Tincknell — Wed, 06 Aug 2025 23:18:53 +0000

by Paul Tincknell, Partner The Great Wine Depression The wine industry is in a depression. Not a downturn, not a…

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The Wine Industry is Often Its Own Worst Enemy

Tincknell — Wed, 25 Sep 2024 02:59:50 +0000

When the going gets tough the industry circles the wagons and shoots inward Anyone in the wine industry knows that…

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It’s Worse Than They Said: SVB 2024 DTC Report

Paul Tincknell — Wed, 26 Jun 2024 02:36:09 +0000

Silicon Valley Bank's 2024 Direct-to-Consumer Report presentation tried to gild bad news in silver linings. Wine isn't doomed, but is facing big challenges.

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Getting Wine Pricing Right

Paul Tincknell — Thu, 31 Oct 2013 03:19:56 +0000

Over the years Tincknell & Tincknell have helped hundreds of clients wrestle with product pricing. Surprisingly, most domestic wineries do not know how pricing works in the three-tier sales channel, much less foreign wineries. It is not a simple or linear equation.

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Social Media Marketing

Paul Tincknell — Wed, 08 Sep 2010 03:34:55 +0000

Here at Tincknell & Tincknell we watch - and adopt - new tech, often early, especially that tech with potential marketing purposes. So we've been watching and participating in social web marketing, both on our own behalf as well as on behalf of some of our clients for quite awhile now. Certainly social media has a place in a business' marketing strategy. What alarms us is that many, many pundits and consultants in the wine industry are peddling it as the form of marketing, and possibly the only form of online marketing a business needs.

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Two New Box Wine Projects

Paul Tincknell — Wed, 11 Aug 2004 02:11:45 +0000

Tincknell & Tincknell, Inc., Wine Sales and Marketing Consultants, continue to lead the wine industry in the branding, positioning, and development of the super-premium, 3-liter, boxed wine packaging. T&T and Erickson Design of San Francisco, California, teamed together to create the branding, positioning, and packaging design for Brutocao Cellars’, of Mendocino County, California, new Bliss Box. T&T has been the advisory consulting firm for Amicus Cellars of Napa Valley, California, on its roll-out of the X Box, including branding and introduction into their national sales markets.

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