Tincknell & Tincknell

It’s 2026. Now What?!?

Paul Tincknell — Fri, 27 Mar 2026 23:23:15 +0000

The analysts and pundits have delivered their annual “Sermons on the Industry,” and many now (very tentatively) prognosticate that an…

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The Ensh*ttification of the Wine Industry

Tincknell — Wed, 06 Aug 2025 23:18:53 +0000

by Paul Tincknell, Partner The Great Wine Depression The wine industry is in a depression. Not a downturn, not a…

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The Wine Industry is Often Its Own Worst Enemy

Tincknell — Wed, 25 Sep 2024 02:59:50 +0000

When the going gets tough the industry circles the wagons and shoots inward Anyone in the wine industry knows that…

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Realistic and Balanced Dietary Guidelines Regarding Alcohol are Needed

Tincknell — Fri, 02 Aug 2024 01:08:33 +0000

The following is an email I sent as remarks regarding request for public comment on the involvement of the Interagency…

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It’s Worse Than They Said: SVB 2024 DTC Report

Paul Tincknell — Wed, 26 Jun 2024 02:36:09 +0000

Silicon Valley Bank's 2024 Direct-to-Consumer Report presentation tried to gild bad news in silver linings. Wine isn't doomed, but is facing big challenges.

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Let’s Face It: Glass is Terrible for the Environment

Paul Tincknell — Fri, 16 Dec 2022 04:10:04 +0000

Alternative wine packaging has been around since the goat skin bota bag debuted in ancient Greece. Glass is a perfect material to store wine in. But it isn't the best choice for ALL wines. Most wines are enjoyed within weeks of purchase, and glass is the worst material for the environment and limits the market for wine.

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Marketing Wine: the Next Generation

Paul Tincknell — Wed, 27 Apr 2022 19:09:35 +0000

There is a lot of focus and even some concern that the wine industry isn't reaching younger drinkers. What can the industry do to appeal to younger audiences? Are younger generations preferring beer, hard seltzers, mixed cocktails, and RTDs more than wine? Bringing them back entails both dumbing down wine messaging, and being more intelligent in what your saying.

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Addressing Consolidation in the Wine Industry

Paul Tincknell — Mon, 09 Aug 2021 22:48:47 +0000

The federal government is beginning to examine anti-competitive practices in industries within the U.S., and the wine industry is included. The threat to small, mid-size, and family-owned wineries is real and growing, and will have a negative effect on competition if the pace of consolidation is left unchallenged and unregulated.

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Price and Value

Paul Tincknell — Fri, 16 Apr 2021 01:53:17 +0000

Recently the topic of wine pricing keeps popping up as a media topic, with some writers all waxing on how wine is priced arbitrarily and without any connection to quality. This post explores their arguments and describes what value is.

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20 Years in Wine Marketing and Sales

Paul Tincknell — Wed, 26 Jul 2017 00:25:47 +0000

Twenty years ago on July 4, 1997, Jennifer and Paul Tincknell founded Tincknell & Tincknell, Wine Sales and Marketing Consultants, in Healdsburg, Sonoma County. Tincknell & Tincknell assist clients with business, marketing, and sales strategies, and provide marketing support, packaging design, and industry advice, including start-up assistance. Over the last two decades, the firm has assisted over 100 clients from around the world.

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