News | Tincknell & Tincknell

It’s 2026. Now What?!?

Paul Tincknell — Fri, 27 Mar 2026 23:23:15 +0000

The analysts and pundits have delivered their annual “Sermons on the Industry,” and many now (very tentatively) prognosticate that an…

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The Wine Industry is Often Its Own Worst Enemy

Tincknell — Wed, 25 Sep 2024 02:59:50 +0000

When the going gets tough the industry circles the wagons and shoots inward Anyone in the wine industry knows that…

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Realistic and Balanced Dietary Guidelines Regarding Alcohol are Needed

Tincknell — Fri, 02 Aug 2024 01:08:33 +0000

The following is an email I sent as remarks regarding request for public comment on the involvement of the Interagency…

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Let’s Face It: Glass is Terrible for the Environment

Paul Tincknell — Fri, 16 Dec 2022 04:10:04 +0000

Alternative wine packaging has been around since the goat skin bota bag debuted in ancient Greece. Glass is a perfect material to store wine in. But it isn't the best choice for ALL wines. Most wines are enjoyed within weeks of purchase, and glass is the worst material for the environment and limits the market for wine.

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Addressing Consolidation in the Wine Industry

Paul Tincknell — Mon, 09 Aug 2021 22:48:47 +0000

The federal government is beginning to examine anti-competitive practices in industries within the U.S., and the wine industry is included. The threat to small, mid-size, and family-owned wineries is real and growing, and will have a negative effect on competition if the pace of consolidation is left unchallenged and unregulated.

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20 Years in Wine Marketing and Sales

Paul Tincknell — Wed, 26 Jul 2017 00:25:47 +0000

Twenty years ago on July 4, 1997, Jennifer and Paul Tincknell founded Tincknell & Tincknell, Wine Sales and Marketing Consultants, in Healdsburg, Sonoma County. Tincknell & Tincknell assist clients with business, marketing, and sales strategies, and provide marketing support, packaging design, and industry advice, including start-up assistance. Over the last two decades, the firm has assisted over 100 clients from around the world.

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The Changing Shape of Wine

Paul Tincknell — Sat, 02 Feb 2013 04:26:47 +0000

The times they are a-changing. Back in the late 90's we wrote a few op-eds about how for wine to reach more customers it had to break out of the glass bottle closed with a cork or stopper. Since then Tincknell & Tincknell has been working with companies to bring wine forth in all sorts of new, alternative, innovative, creative packaging. As noted before here, we helped Black Box - the first fine wine 3-L boxed wine in the U.S.

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The Boxed Wine Trail

Jennifer Tincknell — Wed, 06 May 2009 01:40:58 +0000

Boxed wines sales are up 32.4% again in 2008 amidst a tidal wave of bad economic news hasn’t gone unnoticed by wineries that are looking for new ways to market and sell their wines. After all, boxed wines – also known as bag-in-box and wine casks – offer packaging that dispenses affordable, fresh wine for up to six weeks or more, and pouring a glass is as easy as pushing a tap. And this year interesting, tasty boxed wines are cropping up all over the U.S. More and more wineries, big and small, are launching new wines in fun, bold, and creative packaging. A "Boxed Wine Trail" is emerging across the United States.

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Two New Box Wine Projects

Paul Tincknell — Wed, 11 Aug 2004 02:11:45 +0000

Tincknell & Tincknell, Inc., Wine Sales and Marketing Consultants, continue to lead the wine industry in the branding, positioning, and development of the super-premium, 3-liter, boxed wine packaging. T&T and Erickson Design of San Francisco, California, teamed together to create the branding, positioning, and packaging design for Brutocao Cellars’, of Mendocino County, California, new Bliss Box. T&T has been the advisory consulting firm for Amicus Cellars of Napa Valley, California, on its roll-out of the X Box, including branding and introduction into their national sales markets.

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Blackburn Fine Wine Cache

Paul Tincknell — Fri, 15 Aug 2003 02:26:37 +0000

Tincknell & Tincknell, Wine Sales and Marketing Consultants, of Healdsburg, California, and Bauermeister Design of Sonoma, California, teamed together to create the packaging for a new, upscale, super-premium, three-liter boxed wine, the Blackburn Fine Wine Cache from Sonoma Hill Winery in Graton, California. The metallic gold, embossed design took First Place in the Best Application of Single Face Laminating category in the 11th International Corrugated Packaging Design Competition held by the Associated of Independent Corrugated Converters (AICC).

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