Paul Tincknell | Tincknell & Tincknell

It’s 2026. Now What?!?

Paul Tincknell — Fri, 27 Mar 2026 23:23:15 +0000

The analysts and pundits have delivered their annual “Sermons on the Industry,” and many now (very tentatively) prognosticate that an…

The post It’s 2026. Now What?!? first appeared on Tincknell & Tincknell.

It’s Worse Than They Said: SVB 2024 DTC Report

Paul Tincknell — Wed, 26 Jun 2024 02:36:09 +0000

Silicon Valley Bank's 2024 Direct-to-Consumer Report presentation tried to gild bad news in silver linings. Wine isn't doomed, but is facing big challenges.

The post It’s Worse Than They Said: SVB 2024 DTC Report first appeared on Tincknell & Tincknell.

Let’s Face It: Glass is Terrible for the Environment

Paul Tincknell — Fri, 16 Dec 2022 04:10:04 +0000

Alternative wine packaging has been around since the goat skin bota bag debuted in ancient Greece. Glass is a perfect material to store wine in. But it isn't the best choice for ALL wines. Most wines are enjoyed within weeks of purchase, and glass is the worst material for the environment and limits the market for wine.

The post Let’s Face It: Glass is Terrible for the Environment first appeared on Tincknell & Tincknell.

Marketing Wine: the Next Generation

Paul Tincknell — Wed, 27 Apr 2022 19:09:35 +0000

There is a lot of focus and even some concern that the wine industry isn't reaching younger drinkers. What can the industry do to appeal to younger audiences? Are younger generations preferring beer, hard seltzers, mixed cocktails, and RTDs more than wine? Bringing them back entails both dumbing down wine messaging, and being more intelligent in what your saying.

The post Marketing Wine: the Next Generation first appeared on Tincknell & Tincknell.

Addressing Consolidation in the Wine Industry

Paul Tincknell — Mon, 09 Aug 2021 22:48:47 +0000

The federal government is beginning to examine anti-competitive practices in industries within the U.S., and the wine industry is included. The threat to small, mid-size, and family-owned wineries is real and growing, and will have a negative effect on competition if the pace of consolidation is left unchallenged and unregulated.

The post Addressing Consolidation in the Wine Industry first appeared on Tincknell & Tincknell.

Price and Value

Paul Tincknell — Fri, 16 Apr 2021 01:53:17 +0000

Recently the topic of wine pricing keeps popping up as a media topic, with some writers all waxing on how wine is priced arbitrarily and without any connection to quality. This post explores their arguments and describes what value is.

The post Price and Value first appeared on Tincknell & Tincknell.

20 Years in Wine Marketing and Sales

Paul Tincknell — Wed, 26 Jul 2017 00:25:47 +0000

Twenty years ago on July 4, 1997, Jennifer and Paul Tincknell founded Tincknell & Tincknell, Wine Sales and Marketing Consultants, in Healdsburg, Sonoma County. Tincknell & Tincknell assist clients with business, marketing, and sales strategies, and provide marketing support, packaging design, and industry advice, including start-up assistance. Over the last two decades, the firm has assisted over 100 clients from around the world.

The post 20 Years in Wine Marketing and Sales first appeared on Tincknell & Tincknell.

Addressing the Dangers of our Industry

Paul Tincknell — Wed, 20 Jul 2016 03:17:36 +0000

This past weekend a brilliant, talented, optimistic young man from our small town was killed by a drunk driver. If there is to be any sense out of this young man’s death, it must begin with an examination of our souls of us who work in the alcohol beverage industry, and acknowledge the role our products play in countless injuries and deaths each year. If we are really honest with ourselves, we must admit that we don’t do enough to protect our customers.

The post Addressing the Dangers of our Industry first appeared on Tincknell & Tincknell.

Getting Wine Pricing Right

Paul Tincknell — Thu, 31 Oct 2013 03:19:56 +0000

Over the years Tincknell & Tincknell have helped hundreds of clients wrestle with product pricing. Surprisingly, most domestic wineries do not know how pricing works in the three-tier sales channel, much less foreign wineries. It is not a simple or linear equation.

The post Getting Wine Pricing Right first appeared on Tincknell & Tincknell.

The Changing Shape of Wine

Paul Tincknell — Sat, 02 Feb 2013 04:26:47 +0000

The times they are a-changing. Back in the late 90's we wrote a few op-eds about how for wine to reach more customers it had to break out of the glass bottle closed with a cork or stopper. Since then Tincknell & Tincknell has been working with companies to bring wine forth in all sorts of new, alternative, innovative, creative packaging. As noted before here, we helped Black Box - the first fine wine 3-L boxed wine in the U.S.

The post The Changing Shape of Wine first appeared on Tincknell & Tincknell.