marketing trends | Tincknell & Tincknell

The Ensh*ttification of the Wine Industry

Tincknell — Wed, 06 Aug 2025 23:18:53 +0000

by Paul Tincknell, Partner The Great Wine Depression The wine industry is in a depression. Not a downturn, not a…

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The Wine Industry is Often Its Own Worst Enemy

Tincknell — Wed, 25 Sep 2024 02:59:50 +0000

When the going gets tough the industry circles the wagons and shoots inward Anyone in the wine industry knows that…

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Marketing Wine: the Next Generation

Paul Tincknell — Wed, 27 Apr 2022 19:09:35 +0000

There is a lot of focus and even some concern that the wine industry isn't reaching younger drinkers. What can the industry do to appeal to younger audiences? Are younger generations preferring beer, hard seltzers, mixed cocktails, and RTDs more than wine? Bringing them back entails both dumbing down wine messaging, and being more intelligent in what your saying.

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A Revolution is Needed

Paul Tincknell — Sat, 18 Jul 1998 03:00:02 +0000

A Revolution is Needed to Bring More People to Wine - The wine industry is in the midst of good times. Due to the good times the wine industry has again begun to ask a very important question: "How can we get more people to drink wine?" Answer: alternative and innovative wine packaging.

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