https://www.marketingwine.com Wine Sales and Marketing Consultants Wed, 12 Apr 2023 01:54:44 +0000 en-US hourly 1 https://wordpress.org/?v=6.7.5 https://marketingwine.nfshost.com/wp-content/uploads/2017/02/t2logo_sq_175x175-100x100.jpg https://www.marketingwine.com 32 32 https://www.marketingwine.com/2022/12/15/glass-is-terrible-for-the-environment/ Fri, 16 Dec 2022 04:10:04 +0000 https://www.marketingwine.com/?p=401 Alternative wine packaging has been around since the goat skin bota bag debuted in ancient Greece. Glass is a perfect material to store wine in. But it isn't the best choice for ALL wines. Most wines are enjoyed within weeks of purchase, and glass is the worst material for the environment and limits the market for wine.

The post Let’s Face It: Glass is Terrible for the Environment first appeared on Tincknell & Tincknell.]]> https://www.marketingwine.com/2022/04/27/marketing-wine-the-next-generation/ Wed, 27 Apr 2022 19:09:35 +0000 https://www.marketingwine.com/?p=372 There is a lot of focus and even some concern that the wine industry isn't reaching younger drinkers. What can the industry do to appeal to younger audiences? Are younger generations preferring beer, hard seltzers, mixed cocktails, and RTDs more than wine? Bringing them back entails both dumbing down wine messaging, and being more intelligent in what your saying.

The post Marketing Wine: the Next Generation first appeared on Tincknell & Tincknell.]]> https://www.marketingwine.com/2013/10/30/getting-wine-pricing-right/ Thu, 31 Oct 2013 03:19:56 +0000 http://marketingwine.nfshost.com/?p=156 Over the years Tincknell & Tincknell have helped hundreds of clients wrestle with product pricing. Surprisingly, most domestic wineries do not know how pricing works in the three-tier sales channel, much less foreign wineries. It is not a simple or linear equation.

The post Getting Wine Pricing Right first appeared on Tincknell & Tincknell.]]> https://www.marketingwine.com/2013/02/01/the-changing-shape-of-wine/ Sat, 02 Feb 2013 04:26:47 +0000 http://marketingwine.nfshost.com/?p=158 The times they are a-changing. Back in the late 90's we wrote a few op-eds about how for wine to reach more customers it had to break out of the glass bottle closed with a cork or stopper. Since then Tincknell & Tincknell has been working with companies to bring wine forth in all sorts of new, alternative, innovative, creative packaging. As noted before here, we helped Black Box - the first fine wine 3-L boxed wine in the U.S.

The post The Changing Shape of Wine first appeared on Tincknell & Tincknell.]]>