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# Tincknell & Tincknell

Wine Sales and Marketing Consultants

## Sitemaps

- [XML Sitemap](https://www.marketingwine.com/sitemap.xml): Contains all public & indexable URLs for this website.

## Posts

- [News & Opinion](https://www.marketingwine.com/news-opinion/) - News, opinion, and information from Tincknell & Tincknell, Wine Sales and Marketing Consultants.
- [It's 2026. Now What?!?](https://www.marketingwine.com/2026/03/27/its-2026-now-what/) - It's 2026. Now What?!?The analysts and pundits have delivered their annual "Sermons on the Industry," and many now prognosticate an end to declining sales.
- [The Ensh*ttification of the Wine Industry](https://www.marketingwine.com/2025/08/06/the-enshittification-of-the-wine-industry/) - The wine industry is in a depression - external forces play a role, but the industry has worsened it by ensh*ttifying things and driving consumers away.
- [The Wine Industry is Often Its Own Worst Enemy](https://www.marketingwine.com/2024/09/24/the-wine-industry-is-often-its-own-worst-enemy/) - When to going gets tough, the wine industry circles the wagons and shoots inward. It has resigned itself to bankruptcies and a much smaller market.
- [It's Worse Than They Said: SVB 2024 DTC Report](https://www.marketingwine.com/2024/06/25/svb-2024-dtc-report/) - Silicon Valley Bank's 2024 Direct-to-Consumer Report presentation tried to gild bad news in silver linings. Wine isn't doomed, but is facing big challenges.
- [Realistic and Balanced Dietary Guidelines Regarding Alcohol are Needed](https://www.marketingwine.com/2024/08/01/realistic-and-balanced-dietary-guidelines-regarding-alcohol-are-needed/) - The following email are my remarks regarding request for public comment on the Interagency Coordination Committee on the Prevention of Underage Drinking in drafting the upcoming US dietary guidelines.
- [Let's Face It: Glass is Terrible for the Environment](https://www.marketingwine.com/2022/12/15/glass-is-terrible-for-the-environment/) - Alternative wine packaging has been around since the goat skin bota bag in ancient Greece. Glass is perfect to store wine in, but it isn't the best choice for ALL wines.
- [Marketing Wine: the Next Generation](https://www.marketingwine.com/2022/04/27/marketing-wine-the-next-generation/) - The industry is concerned about future generations taking to wine. Creating effective marketing campaigns that speak to their concerns will lead to success.
- [Addressing Consolidation in the Wine Industry](https://www.marketingwine.com/2021/08/09/addressing-consolidation-in-the-wine-industry/)
- [Price and Value](https://www.marketingwine.com/2021/04/15/price-and-value/) - Recently the topic of wine pricing is popping up on media, with some writers all waxing on how wine is priced arbitrarily and without any connection to quality.
- [The Roads Ahead](https://www.marketingwine.com/1999/12/31/the-roads-ahead/) - The wine industry is diverging down two paths at the turn of the century: one is for giant commercial wineries making inexpensive daily wines, and the other artisan wineries crafting luxury wines.
- [10.11.01 – Ecommerce Dead?](https://www.marketingwine.com/2001/11/01/10-11-01-ecommerce-dead/) - Wine's ecommerce woes are not because ecommerce isn't working, it is because the wine industry is one of the most regulated consumer goods in the U.S.
- [A Revolution is Needed](https://www.marketingwine.com/1998/07/17/a-revolution-is-needed/) - It is time to ditch the glass bottle with a tree bark cork as the paradigm of wine packaging.
- [Blackburn Fine Wine Cache](https://www.marketingwine.com/2003/08/14/176/) - Tincknell & Tincknell worked with Sonoma Hill Wine Company to create Blackburn Fine Wine Cache, a premium boxed wine.
- [Two New Box Wine Projects](https://www.marketingwine.com/2004/08/10/two-new-box-wine-projects/) - Two new fine boxed wine projects by Tincknell & Tincknell, Wine Sales and Marketing Consultants.
- [The Boxed Wine Trail](https://www.marketingwine.com/2009/05/05/the-boxed-wine-trail/) - Check out these fine boxed wine pioneers blazing the new future of wine packaging.
- [Social Media Marketing](https://www.marketingwine.com/2010/09/07/social-media-marketing/) - Social media marketing is much like regular marketing, only on steroids.
- [The Changing Shape of Wine](https://www.marketingwine.com/2013/02/01/the-changing-shape-of-wine/) - Alternative wine packaging is not a fad - it's a trend that will impact the future of the wine industry.
- [Getting Wine Pricing Right](https://www.marketingwine.com/2013/10/30/getting-wine-pricing-right/) - Pricing wine for the US 3-tier sales channel takes a methodology and some math to be profitable.
- [Addressing the Dangers of our Industry](https://www.marketingwine.com/2016/07/19/addressing-the-dangers-of-our-industry/) - It is important to acknowledge that alcohol is addictive and can be abused. The wine industry needs to work harder to prevent that.
- [20 Years in Wine Marketing and Sales](https://www.marketingwine.com/2017/07/25/20-years-in-wine-marketing-and-sales/) - Tincknell & Tincknell celebrate 20 years assisting wineries around the world.

## Pages

- [Home](https://www.marketingwine.com/) - Tincknell & Tincknell, Wine Sales and Marketing Consultants, assist wineries and industry companies with branding and business, marketing, and sales strategies.
- [Lytton Manor Vineyard](https://www.marketingwine.com/about/lytton-manor-vineyard/) - Lytton Manor Vineyard Since 2020 Jennifer and Paul Tincknell have been the operating managers of a small, commercial, Cabernet Sauvignon vineyard located in Dry Creek Valley, Sonoma County. The vineyard, originally planted in 1988, has 14.2 acres of vines. It was established by Lee and Norma Chandler, and re-planted in 2018. Jennifer and Paul seek Lytton Manor Vineyard is a small, commercial, Cabernet Sauvignon vineyard in Dry Creek Valley, Sonoma County, California. It is owned and operated by Jennifer and Paul Tincknell since 2020.
- [About](https://www.marketingwine.com/about/) - Tincknell & Tincknell is Jennifer and Paul Tincknell. They have assisted over 100 wineries in 20+ years in all parts of the world.
- [Contact](https://www.marketingwine.com/contact/) - Contact Tincknell & Tincknell today! We will be glad to get together and chat with you about your business, our business, or about doing more business. 707.433.3671
- [Notable Projects](https://www.marketingwine.com/about/notable-projects/) - Notable Projects Over the past quarter century, we've been fortunate to have been involved in some of the most interesting and exciting projects and clients in the wine industry. Operational Business Plan for La Bajada Commonage Winery & Produce Market Santa Fe County, New Mexico Summary: building on the previous feasibility study and conceptual business Notable projects and clients accomplished over 25 years by Tincknell & Tincknell, Wine Sales and Marketing Consultants.
- [Paul Tincknell](https://www.marketingwine.com/about/paul-tincknell/) - Paul has more than three decades in wine sales and marketing, from on- and off-premise sales to the Senior Marketing and Direct Sales Manager at Cuvaison Winery.
- [Jennifer Tincknell](https://www.marketingwine.com/about/jennifer-tincknell/) - Jennifer has more than three decades of experience in the wine industry, which includes national sales, distribution management, wine buying and supplier relations, and importing to hands-on wine blending and production strategy.
- [Online Resources](https://www.marketingwine.com/news-opinion/online-resources/) - Industry Information and Online Resources from Tincknell & Tincknell, Wine Sales and Marketing Consultants.
- [Business Advice](https://www.marketingwine.com/services/business-advice/) - Business Planning, Brand Identity, and Marketing and Sales Audits
- [Tech](https://www.marketingwine.com/services/tech/) - Tincknell & Tincknell believe technology can be put to use to enhance what you need to do: make great wine and get it sold.
- [Online Marketing](https://www.marketingwine.com/services/online-marketing/) - Marketing your brand online is as vital today as was getting your brand in the Sears Roebuck & Co. Catalogue was in 1897. The web is the low cost way to communicate effectively with your customers and colleagues.
- [Alternative Packaging](https://www.marketingwine.com/services/alternative-packaging/) - Tincknell & Tincknell are specialists in innovative alternative wine packaging, from single-serves, to boxes, to Tetra-Paks, to aluminum bottles, to plastic bottles, to kegs, to goat skins … .
- [Creative Services](https://www.marketingwine.com/services/creative-services/) - Creativity is the competitive advantage in the information age of today.
- [Packaging Design](https://www.marketingwine.com/services/packaging-design/) - T&T have some of the most extensive experience in developing innovative and alternative packaging, from aluminum bottles to fine wine casks.
- [Wine Marketing](https://www.marketingwine.com/services/wine-marketing/) - A well-defined, cohesive, relevant brand identity is the foundation of marketing; without it you are just spending dollars. T&T is serious about branding, and the effective marketing of it.
- [Wine Sales](https://www.marketingwine.com/services/wine-sales/) - T&T is your strategic partner in wine sales, be it direct, internet, national, export, air line, cruise line, or all of the above. We can assist you with development, strategy, management, analysis, and creative solutions.
- [Start-Up](https://www.marketingwine.com/services/start-up/) - Tincknell & Tincknell has assisted start-ups ranging from the small, boutique, under-1,000-case-annual-production winery to the first US 3-liter fine wine cask, Black Box Wines, to importers importing from New Zealand, Australia, France, Italy, Spain, Israel, China, Argentina, and Romania.
- [Services](https://www.marketingwine.com/services/) - Tincknell & Tincknell offer a full range of consulting services in Start-Up Assistance, Business Advice, Wine Sales, Wine Marketing, Creative Services, Packaging Design, Alternative Packaging, Online Marketing, Tech.

## Categories

- [Ferment](https://www.marketingwine.com/category/ferment/)
- [Rackings](https://www.marketingwine.com/category/rackings/)
- [News](https://www.marketingwine.com/category/news/)
- [MOG](https://www.marketingwine.com/category/mog/)

## Tags

- [marketing](https://www.marketingwine.com/tag/marketing/)
- [pricing](https://www.marketingwine.com/tag/pricing/)
- [sales](https://www.marketingwine.com/tag/sales/)
- [wine industry](https://www.marketingwine.com/tag/wine-industry/)
- [wine industry practices](https://www.marketingwine.com/tag/wine-industry-practices/)
- [alcohol](https://www.marketingwine.com/tag/alcohol/)
- [tasting room](https://www.marketingwine.com/tag/tasting-room/)
- [responsible consumption](https://www.marketingwine.com/tag/responsible-consumption/)
- [alternative wine packaging](https://www.marketingwine.com/tag/alternative-wine-packaging/)
- [bag-in-box](https://www.marketingwine.com/tag/bag-in-box/)
- [wine cans](https://www.marketingwine.com/tag/wine-cans/)
- [wine kegs](https://www.marketingwine.com/tag/wine-kegs/)
- [wine pouches](https://www.marketingwine.com/tag/wine-pouches/)
- [Tetra Pak](https://www.marketingwine.com/tag/tetra-pak/)
- [innovative wine packaging](https://www.marketingwine.com/tag/innovative-wine-packaging/)
- [astrapouch](https://www.marketingwine.com/tag/astrapouch/)
- [wine box](https://www.marketingwine.com/tag/wine-box/)
- [single serves](https://www.marketingwine.com/tag/single-serves/)
- [branding](https://www.marketingwine.com/tag/branding/)
- [social networking](https://www.marketingwine.com/tag/social-networking/)
- [social media](https://www.marketingwine.com/tag/social-media/)
- [social networks](https://www.marketingwine.com/tag/social-networks/)
- [regulations](https://www.marketingwine.com/tag/regulations/)
- [wine distribution](https://www.marketingwine.com/tag/wine-distribution/)
- [online marketing](https://www.marketingwine.com/tag/online-marketing/)
- [packaging design](https://www.marketingwine.com/tag/packaging-design/)
- [ecommerce](https://www.marketingwine.com/tag/ecommerce/)
- [marketing trends](https://www.marketingwine.com/tag/marketing-trends/)
- [packaging trends](https://www.marketingwine.com/tag/packaging-trends/)
- [how-to](https://www.marketingwine.com/tag/how-to/)
- [press release](https://www.marketingwine.com/tag/press-release/)
- [wine business](https://www.marketingwine.com/tag/wine-business/)
- [wine pricing](https://www.marketingwine.com/tag/wine-pricing/)
- [aluminum cans](https://www.marketingwine.com/tag/aluminum-cans/)
- [PET bottles](https://www.marketingwine.com/tag/pet-bottles/)
- [climate change](https://www.marketingwine.com/tag/climate-change/)
- [government](https://www.marketingwine.com/tag/government/)