Consulting Services

If you don't imagine it first, someone else will.

T&T enjoys being at the forefront, not just in wine, but by being aware of what is happening in our fast-paced world. We are not afraid to try new ideas, take chances, and be daring when need be. We give you our creativity, enthusiasm, and experience. Your winery and wines are important, and your message to your customers must reflect your company's vision.

Start-Up Specialists - Concept to Market

Tincknell & Tincknell has assisted start-ups ranging from the small, boutique, under-1,000-case-annual-production winery to the first US 3-liter fine wine cask, Black Box Wines, to importers importing from New Zealand, Australia, France, Italy, Spain, China, Argentina, and Romania. We do:

• Branding strategies;
• Business plans;
• Marketing plans;
• Packaging design;
• Pricing strategies;
• Distribution strategies;
• Marketing.

Plus, we provide information and guidance on:

• Label approval;
• National importation;
• Wine shipping;
• Licensing;
• POS promotions;
• US wine media.

We have assisted dozens of businesses get their feet on the ground and their products into the market place.

Business, Brand Identity, Marketing and Sales Audits

T&T is experienced in doing audits of your business plan, marketing plan, and brand identity to help you get an accurate picture of your business, its marketing and sales operations, and its perception and positioning in the market place.

We also audit a company's marketing and sales, reviewing how, what, and where of your marketing and sales activities, and providing a report back that spells out what you are doing right, what you should not do, and what you should be doing as well. Our marketing and sales audit provides your marketing team a base upon which to build their programs and activities from.

Wine Sales

T&T is your strategic partner in wine sales, be it direct, internet, national, export, air line, cruise line, or all of the above. We can assist you with development, strategy, management, analysis, and creative solutions.

Wine sales is more than just "moving the boxes", it is about developing relationships with your customers, whether they are your distribution partners, your on- and off-premise customers, or your consumers buying from trade accounts or direct from you. It is important to use your sales channels to create and maintain a cohesive brand identity that resonates with each person buying your wine.

National Distribution

• Sales staff hiring and vetting;
• Sales coaching;
• Sales action plans and calendars;
• Sourcing and vetting distribution partners;
• Pricing, promotion, and discounting strategies;
• Product allocation management;
• Supplier management;
• Market research, dales data compilation, analysis, strategic advice;
• Market and account strategy;
• Placement and promotional ideas;
• In-market brand building.

Direct Sales

• Fine-tuning your visitor center's or tasting room's atmosphere and sales;
• Starting, building, and maintaining a successful, profitable wine club;
• Creating a stylish newsletter, postcard, and/or sales catalog campaign;
• Building, managing, and maintaining a healthy mailing list;
• Telemarketing effectively to your customers;
• Creating an ecommerce-enabled website;
• Effectively designing and implementing email campaigns;
• Planning a hospitality program to draw paid events to your visitor resources.

Wine Marketing

Wine marketing is the communication of your branding, and managing your brand identity throughout your sales channels to effectively reach and convey your identity's messages to your customers. A well-defined, cohesive, relevant brand identity is the foundation of marketing; without it you are just spending dollars.

T&T is serious about branding, and the effective marketing of it. Whether you have a brand or are thinking of starting one, we can assist you.

Branding

• Development;
• Graphic design;
• Audit and analysis;
• Positioning;
• Corporate philosophies;
• Goals, short and long term.

Planning

• Business plans;
• Marketing plans;
• Product strategies;
• Market research;
• Forecasts, budgets, projections, trends;
• Pricing strategies.

Marketing

• Customer relations;
• Traditional and new media relations;
• Campaign development;
• Cross-channel tie-in strategies;
• Advertising;
• Internet;
• Promotions;
• Events strategies;
• Event planning.

Plus, the creative: logos, labels, brochures, websites, business systems, etc.

Web Marketing & Sales

Marketing your brand online is as vital today as merchandizing your products correctly. The web is vital way to communicate with your customers and colleagues. It provides one-to-one and one-to-many marketing opportunities. These opportunities can be inexpensive yet highly effective, or expensive and high profile. Knowing how, where, and when are the questions faced when devising an internet marketing strategy. Tincknell & Tincknell have been watching and working with the internet since it first became popular in 1994. T&T can assist you with:

• Social network marketing (Twitter, Facebook, and other social networks);
• Website design and implementation;
• Customized blog installations;
• Ecommerce strategy;
• Email campaigns;
• Online newsletters;
• Website analysis;
• Banner and panel advertising;
• Affiliate sales programs;
• Search engine optimization assistance;
• Push (RSS, podcasts).

Technology

Nothing can cause more uncertainty than new technology. Or old technology. Or any technology for some people. We understand the concerns, and can help you. T&T is enthusiastic about the promise that constantly evolving technology holds forth. As the informational, networked society and digital economy blossoms, companies that don't embrace the future will not succeed in it. But technology for its own sake is an expensive road to explore. T&T has been at the forefront of the marriage of wine marketing and technology. We believe that it can be put to use to enhance what you need to do: make great wine and get it sold. We can take the uncertainty out of dealing with bits and bytes.