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If you don't imagine
it first, someone else will.
T&T enjoys being at the
forefront, not just in wine, but by being aware of what
is happening in our fast-paced world. We are not afraid
to try new ideas, take chances, and be daring when need
be. Your winery is important, and your message to your customers
must reflect your company's vision. We give you our creativity,
enthusiasm, and experience.
Start-Ups
Tincknell & Tincknell has assisted start-ups
ranging from the small, boutique, under-1,000-case-annual-production
winery to the first US fine wine box, Black Box Wines, to
importers importing from New Zealand, Australia, France,
Italy, Spain, China, Argentina, and Romania. From branding
strategies, business plans, marketing plans, packaging design,
pricing strategies, distribution strategies, to marketing,
we have assisted dozens of businesses get their feet on
the ground and their products into the market place.
We provide information and assistance
with:
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Label approval;
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National importation;
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Distribution marketing;
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Wine pricing;
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Wine shipping;
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Licensing;
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POS promotions;
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US wine media.
Brand and Business Planning Audits
T&T is experienced in doing audits of your
business plan, marketing plan, and brand identity to help
you get an accurate picture of your business, its marketing
and sales operations, and its perception and positioning
in the market place.
Wine Sales Strategies
T&T is your strategic partner
in wine sales, be it direct, internet, national, export,
air line, cruise line, or all of the above, we can assist
you with development, strategy, management, analysis, and
creative solutions.
Wine sales is more than just
"moving the boxes", it is about developing relationships
with your customers, whether they are your distribution
partners, your on- and off-premise customers, or your consumers
buying from trade accounts or you. It is important to use
your sales channels to create and maintain a cohesive brand
identity that resonates with each person buying your wine.
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Distribution Marketing:
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Sales coaching;
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Sales action plans and calendars;
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Sourcing and vetting distribution
partners;
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Pricing, promotion, and discounting strategies;
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Product allocation management;
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Supplier management;
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Market research, dales data compilation, analysis,
strategic advice;
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Market and account strategy;
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Placement and promotional ideas;
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Brand building.
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Direct Sales:
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Fine-tuning your visitor center's or tasting
room's atmosphere and sales;
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Starting, building, and maintaining a successful,
profitable wine club;
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Creating a stylish newsletter, postcard,
and/or sales catalog campaign;
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Building, managing, and maintaining a healthy
mailing list;
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Telemarketing effectively to your customers;
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Planning a hospitality program to draw paid
events to your visitor resources.
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"Farmer and
artist, drudge and dreamer, hedonist and masochist,
alchemist and accountant - the winegrower is
all these things, and has been since the Flood."
-- Hugh Johnson, Vintage: The Story of
Wine
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Wine Marketing
Wine marketing is the communication
of your branding, and managing your brand identity throughout
your sales channels to effectively reach and convey
your identity's messages to your customers. A well-defined,
cohesive, relevant brand identity is the foundation
of marketing; without it you are just spending dollars.
T&T is serious about branding, and the
effective marketing of it. Whether you have a brand
or are thinking of starting one, we can assist you.
- The Big Picture:
- Brand identity development: analysis, creating,
re-tuning, refining, strategic positioning,
corporate philosophies and goals;
- Business plans for new and existing companies;
- Marketing plans for new and existing companies;
- Product strategies.
- Nuts-and-Bolts - Marketing Campaigns:
- Product pricing strategies;
- Market management strategies;
- Media relations strategies;
- Data analysis strategies;
- Forecasts, budgets, projections, trends;
- Product and trends research;
- Direct and internet marketing tie-in strategies.
- The Creative:
- Branding: logos, brand names, brandmarks,
wordmarks, business systems, brochures, etc.
- Label and packaging design;
- Websites;
- POS, sales support, marketing support, and
direct marketing collateral materials;
- Copy writing;
- Whatever and more.
Internet Marketing & Sales
Marketing your website to promote your
brand is as vital today as merchandizing your products
correctly. The internet is vital way to communicate
with your customers and colleagues. It provides one-to-one
and one-to-many marketing opportunities. These opportunities
can be inexpensive yet highly effective, or expensive
and high profile. Knowing how, where and when are the
questions faced when devising a marketing strategy for
the internet. Tincknell & Tincknell have been watching
and working with the internet since it first became
popular in 1994. T&T can assist you with:
- Ecommerce strategy;
- Email campaigns;
- Online newsletters;
- Website analysis;
- Banner and panel advertising;
- Affiliate sales programs;
- Search engine, portal, and directory strategy;
- Push marketing (RSS, podcasts);
- CD-ROM-to-online marketing;
- Permission marketing;
- Newsgroup, blog, and discussion group marketing.
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"Science
and technology multiply around us. To an increasing
extent they dictate the languages in which we
speak and think. Either we use those languages,
or we remain mute." -- J.G. Ballard
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Technology
Nothing can cause more uncertainty than
facing new technology. Or old technology. Or any technology
for some people. We understand the concerns, and can
help you. T&T is enthusiastic about the promise that
technology holds forth. As the new informational, networked
society and digital economy blossoms, companies that
don't embrace the future will not succeed in it. But
technology for its own sake is an expensive road to
explore. T&T has been at the forefront of the marriage
of wine marketing and database technology. We believe
that it can be put to use to enhance what you need to
do: make great wine and get it sold. We can take the
uncertainty out of dealing with bits and bytes, and
raise your sites to the useful uses of technology.
Affiliates &
Partners
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Networking specialists and custom application development.
- Pacific
Online
Our preferred web hosting service provider.
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WinePro
Recruiters
An excellent human resources firm for the wine industry.
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