Consulting Services

If you don't imagine it first, someone else will.

T&T enjoys being at the forefront, not just in wine, but by being aware of what is happening in our fast-paced world. We are not afraid to try new ideas, take chances, and be daring when need be. Your winery is important, and your message to your customers must reflect your company's vision. We give you our creativity, enthusiasm, and experience.

Start-Ups

Tincknell & Tincknell has assisted start-ups ranging from the small, boutique, under-1,000-case-annual-production winery to the first US fine wine box, Black Box Wines, to importers importing from New Zealand, Australia, France, Italy, Spain, China, Argentina, and Romania. From branding strategies, business plans, marketing plans, packaging design, pricing strategies, distribution strategies, to marketing, we have assisted dozens of businesses get their feet on the ground and their products into the market place.

We provide information and assistance with:

• Label approval;
• National importation;
• Distribution marketing;
• Wine pricing;
• Wine shipping;
• Licensing;
• POS promotions;
• US wine media.

Brand and Business Planning Audits

T&T is experienced in doing audits of your business plan, marketing plan, and brand identity to help you get an accurate picture of your business, its marketing and sales operations, and its perception and positioning in the market place.

Wine Sales Strategies

T&T is your strategic partner in wine sales, be it direct, internet, national, export, air line, cruise line, or all of the above, we can assist you with development, strategy, management, analysis, and creative solutions.

Wine sales is more than just "moving the boxes", it is about developing relationships with your customers, whether they are your distribution partners, your on- and off-premise customers, or your consumers buying from trade accounts or you. It is important to use your sales channels to create and maintain a cohesive brand identity that resonates with each person buying your wine.

• Distribution Marketing:
• Sales coaching;
• Sales action plans and calendars;
• Sourcing and vetting distribution partners;
• Pricing, promotion, and discounting strategies;
• Product allocation management;
• Supplier management;
• Market research, dales data compilation, analysis, strategic advice;
• Market and account strategy;
• Placement and promotional ideas;
• Brand building.
• Direct Sales:
• Fine-tuning your visitor center's or tasting room's atmosphere and sales;
• Starting, building, and maintaining a successful, profitable wine club;
• Creating a stylish newsletter, postcard, and/or sales catalog campaign;
• Building, managing, and maintaining a healthy mailing list;
• Telemarketing effectively to your customers;
• Planning a hospitality program to draw paid events to your visitor resources.

Wine Marketing

Wine marketing is the communication of your branding, and managing your brand identity throughout your sales channels to effectively reach and convey your identity's messages to your customers. A well-defined, cohesive, relevant brand identity is the foundation of marketing; without it you are just spending dollars.

T&T is serious about branding, and the effective marketing of it. Whether you have a brand or are thinking of starting one, we can assist you.

• The Big Picture:
• Brand identity development: analysis, creating, re-tuning, refining, strategic positioning, corporate philosophies and goals;
• Business plans for new and existing companies;
• Marketing plans for new and existing companies;
• Product strategies.
• Nuts-and-Bolts - Marketing Campaigns:
• Product pricing strategies;
• Market management strategies;
• Media relations strategies;
• Data analysis strategies;
• Forecasts, budgets, projections, trends;
• Product and trends research;
• Direct and internet marketing tie-in strategies.
• The Creative:
• Branding: logos, brand names, brandmarks, wordmarks, business systems, brochures, etc.
• Label and packaging design;
• Websites;
• POS, sales support, marketing support, and direct marketing collateral materials;
• Copy writing;
• Whatever and more.

Internet Marketing & Sales

Marketing your website to promote your brand is as vital today as merchandizing your products correctly. The internet is vital way to communicate with your customers and colleagues. It provides one-to-one and one-to-many marketing opportunities. These opportunities can be inexpensive yet highly effective, or expensive and high profile. Knowing how, where and when are the questions faced when devising a marketing strategy for the internet. Tincknell & Tincknell have been watching and working with the internet since it first became popular in 1994. T&T can assist you with:

• Ecommerce strategy;
• Email campaigns;
• Online newsletters;
• Website analysis;
• Banner and panel advertising;
• Affiliate sales programs;
• Search engine, portal, and directory strategy;
• Push marketing (RSS, podcasts);
• CD-ROM-to-online marketing;
• Permission marketing;
• Newsgroup, blog, and discussion group marketing.

Technology

Nothing can cause more uncertainty than facing new technology. Or old technology. Or any technology for some people. We understand the concerns, and can help you. T&T is enthusiastic about the promise that technology holds forth. As the new informational, networked society and digital economy blossoms, companies that don't embrace the future will not succeed in it. But technology for its own sake is an expensive road to explore. T&T has been at the forefront of the marriage of wine marketing and database technology. We believe that it can be put to use to enhance what you need to do: make great wine and get it sold. We can take the uncertainty out of dealing with bits and bytes, and raise your sites to the useful uses of technology.

Affiliates & Partners

• 
  Networking specialists and custom application development.
• Pacific Online
  Our preferred web hosting service provider.
• WinePro Recruiters
  An excellent human resources firm for the wine industry.