Buzz to Bubble

The wine industry is abuzz about “web 2.0″ marketing, also known as “social networking” or “social network marketing”, as the latest trend in marketing wine. Web 2.0 encompasses “technology and web design that aim to enhance creativity, communications, secure information sharing, collaboration and functionality of the web” according to Wikipedia – a site that could [...]

Banning Passion

Marketing wine in this day and age takes real imagination, creativity, and ingenuity. The US wine market is saturated with wine brands, numbering in the tens of thousands, filling shelves, wine lists, and cellars. In such a saturated market, creating a distinct, unique brand is a real challenge; after all, everyone is just selling fermented [...]