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	<link>http://www.marketingwine.com/blog</link>
	<description>News and opinion from Tincknell &#38; Tincknell</description>
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		<title>Stop HR 5034</title>
		<description><![CDATA[Dear Senators Feinstein and Boxer, and Congressman Thompson: I am a small business owner in the wine industry. My consulting firm assists wineries &#8211; most in California &#8211; market and sell their wine throughout the U.S. The recent bill, HR 5034, threatens both my clients and my own business. In the last 20 years the [...]]]></description>
		<link>http://www.marketingwine.com/blog/?p=50</link>
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		<title>Consumer-Direct Sales</title>
		<description><![CDATA[The Role of Consumer Direct Sales in the U.S. Market The size of, and inherent competition in the U.S. wine industry requires a system of distribution that can ship and deliver large volumes of efficiently and cost-effectively. The current supplier &#62; wholesale distributor &#62; on-premise/off-premise distribution path that is the U.S. three-tier sales channel would [...]]]></description>
		<link>http://www.marketingwine.com/blog/?p=32</link>
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		<title>The Boxed Wine Trail</title>
		<description><![CDATA[The good news that boxed wines sales are up 32.4% again in 2008 amidst a tidal wave of bad economic news hasn&#8217;t gone unnoticed by wineries that are looking for new ways to market and sell their wines. After all, boxed wines &#8211; also known as bag-in-box and wine casks &#8211; offer packaging that dispenses [...]]]></description>
		<link>http://www.marketingwine.com/blog/?p=26</link>
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		<title>Buzz to Bubble</title>
		<description><![CDATA[The wine industry is abuzz about &#8220;web 2.0&#8243; marketing, also known as &#8220;social networking&#8221; or &#8220;social network marketing&#8221;, as the latest trend in marketing wine. Web 2.0 encompasses &#8220;technology and web design that aim to enhance creativity, communications, secure information sharing, collaboration and functionality of the web&#8221; according to Wikipedia - a site that could [...]]]></description>
		<link>http://www.marketingwine.com/blog/?p=20</link>
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		<title>Banning Passion</title>
		<description><![CDATA[Marketing wine in this day and age takes real imagination, creativity, and ingenuity. The US wine market is saturated with wine brands, numbering in the tens of thousands, filling shelves, wine lists, and cellars. In such a saturated market, creating a distinct, unique brand is a real challenge; after all, everyone is just selling fermented [...]]]></description>
		<link>http://www.marketingwine.com/blog/?p=16</link>
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		<title>Favorite Wine</title>
		<description><![CDATA[What Is Your Favorite Wine? Anyone who works in the wine industry &#8211; from the waiter to winemaker &#8211; gets asked that question. Often, the answer entails the usual song and dance of with what, when, who with, how much, etc. But to me, the answer is simple: Any wine that expresses the hand of [...]]]></description>
		<link>http://www.marketingwine.com/blog/?p=11</link>
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		<title>T&amp;T and Web 2.0</title>
		<description><![CDATA[Welcome to T&#38;T&#8217;s new blog. Yes,&#8217;tis true, we have joined the vast and endless pundits that must have their own forum. But our &#8220;What&#8217;s New&#8221; page has always been our soapbox for our own blather; over the last decade we&#8217;ve pontificated on topics from packaging to prognosticating about the future. The blog format, however, allows [...]]]></description>
		<link>http://www.marketingwine.com/blog/?p=1</link>
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		<title>Two New Box Wine Projects</title>
		<description><![CDATA[August 2004 Sonoma County, CA â€“ Tincknell &#38; Tincknell, Inc., Wine Sales and Marketing Consultants, continue to lead the wine industry in the branding, positioning, and development of the super-premium, 3-liter, boxed wine packaging. T&#38;T and Erickson Design of San Francisco, California, teamed together to create the branding, positioning, and packaging design for Brutocao Cellars&#8217;, [...]]]></description>
		<link>http://www.marketingwine.com/blog/?p=3</link>
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		<title>Blackburn Fine Wine Cache</title>
		<description><![CDATA[August 2003 Sonoma County, CA â€“ Tincknell &#38; Tincknell, Wine Sales and Marketing Consultants, of Healdsburg, California, and Bauermeister Design of Sonoma, California, teamed together to create the packaging for a new, upscale, super-premium, three-liter boxed wine, the Blackburn Fine Wine Cache from Sonoma Hill Winery in Graton, California. The metallic gold, embossed design took [...]]]></description>
		<link>http://www.marketingwine.com/blog/?p=5</link>
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		<title>Black Box &#8211; 1st Super-Premium Boxed Wine</title>
		<description><![CDATA[January 2003 Healdsburg, CA â€“ Tincknell &#38; Tincknell were retained by Black Box Wines, LLC, to assist them with marketing and sales for the startup and launch of packaging high-quality, vintage-dated wines from fine wine appellations. Black Box Wines will release the inaugural 2001 Napa Valley Chardonnay in their signature black three-liter box to the [...]]]></description>
		<link>http://www.marketingwine.com/blog/?p=4</link>
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