The Boxed Wine Trail

The good news that boxed wines sales are up 32.4% again in 2008 amidst a tidal wave of bad economic news hasn’t gone unnoticed by wineries that are looking for new ways to market and sell their wines. After all, boxed wines – also known as bag-in-box and wine casks – offer packaging that dispenses [...]

Buzz to Bubble

The wine industry is abuzz about “web 2.0″ marketing, also known as “social networking” or “social network marketing”, as the latest trend in marketing wine. Web 2.0 encompasses “technology and web design that aim to enhance creativity, communications, secure information sharing, collaboration and functionality of the web” according to Wikipedia – a site that could [...]